How will it work?
Polytag intends to use a unique printing system to place a Product Assigned Code (PAC) onto pre-identified packaging at the point of production. This code will be unique to the individual product – akin to a ‘product fingerprint’. Each product will have two identical codes printed on it – one visible one, to be scanned by the consumer, the other – a UV spectrum code – by for use by the brand, at the point of production and then Polytag, when the packaging is returned for recycling.
It is envisaged that once a product is ready to be recycled, the consumer scans the PAC code using the Polytag mobile phone app. (This pairs the packaging with the code stored on the Polytag cloud and enables the participating brand to identify the location of its Polytagged packaging). Consumers will be provided with instructions on how to clean and prepare the packaging for the recycling process.
Read MoreWhat’s in it for Brands & Retailers?
Consumers are placing more pressure on brands to account for the full lifecycle of their packaging. Polytag enables brands to communicate with their customers about the lifecycle of a product. It recognises the consumer’s role in the recycling system and empowers brands to incentivise their customers to recycle.
By isolating packaging feedstocks at an early stage, the Polytag technology eliminates the need for so many energy intensive reprocessing stages. This approach improves the efficiency of the existing recycling system by reducing CO2 emissions as well as moving it towards a more circular system where brands work with consumers to keep materials away from landfill and in circulation for longer.
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